The power of the nano-influencer
The power of the nano-influencer.
When I work on a marketing strategy with coaching clients, particularly product based businesses we work on attracting nano and then micro-influences as brand ambassadors or affiliates.
They are much more powerful in their influence in many instances because they:
Have a much more loyal customer base
Higher engagement
Genuinely more open to working with truly connected brands (not just flogging everything in creation).
A nano influencer typically has an audience of highly engaged followers between 1k-5k followers where as micro has 5k-15k followers.
The second thing we work on is building long term relationships with these influencers because long term means more trust, loyalty and a more strategic approach overall. It also means that it makes it easier to re-purpose content saving money and time for both the company and influencer.
Whether you have a retail or a service based business; nano influencers should be a key aspect of your marketing plan.
