Building an instagram Relationship in 1 min a day
Lights always on approach for social media in 1 min a day!
(yes I realise I sound like an infomercial haha)
I always remember walking past David Jones, a department store in Australia as a kid in the evening and always saw all the lights on.. I used to image being locked in there overnight trying out the beds and playing with all the toys (hasn't everyone haha)
Online stores came next and allowed us the freedom to shop 24/7 as the lights where "always on"
But what about social media....
Sometimes inspiration is low or it's been a busy time and your feed lays dormant... lights out.
Someone new finds their way to your feed but alas there's been no activity for weeks.
How to always have a lights on approach for Instagram without creating constant content....
STORIES!
Keep your stories active, essentially having no expiry so someone can always just on and see light. Some ideas for content:
✳ Save photos you love from others and then share to your stories
✳ Do a quick video (you can pre-record and upload)
✳ Share old posts
✳ Ask a question
✳ Have a poll on an important or even silly subject "who rates pickles?"
✳ Share a personal snap from the weekend
✳ Share an old blog post
✳ Share availability
✳Share a product image and update on stock level
It takes 1 min to do most of that yet it shows you are consistently building relationships with clients and engaging with them.
