6 Effective ways to nurture your client relationships in a service based business
86% of customers would pay more for a better customer experience.*
WOWZA! If that's not enough in itself a reason to invest in your customer experience then think of the businesses you like to invest in - beyond convenience factors why do you spend your money on one small business over another?
See below 6 effective ways to nurture your clients relationships in a service based business:
Understand your client - who they are, visualise them, appeal to their senses. Analyse the data on your website, social media engagement etc so you know exactly who you are directing towards.
Multiple touch points - don't overwhelm or send important info over different channels as you will likely miss something but when nurturing speak to them on social, speak to them through email marketing, speak to them in a direct email and keep important one to one info on email.
Look at how to personalise parts of your client experience - find a way to create a sense of relationship even if it's in the form of including their name in email newsletters. Talk to them directly as if you are only dating them.
Automate parts of your business to not overwhelm them with 10 emails in a row and to deliver information clearly, on time and also build consistency and trust into the mix. This professional aspect means you save time and the client is given a professional aspect to your service = win/win.
Have a clear process/order to how you onboard and offboard clients. Also be upfront and honest if there are aspects you don't feel is in their best interests.
Deliver more value than what they expected. Seriously... wouldn't you rather go that extra mile that blows them away and have them be your referral source for you rather than blindly throwing money at social media ads?⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ *Oracle. Study
WANT TO TRY THE PLATFORM I USE FOR MY EMAIL MARKETING; FLODESK (and get 50% off)?
If you are keen for an easy to use (drag and drop goodness) email marketing platform to start building your email list (we all start somewhere!) then check out Flodesk. If it tickles your fancy you can get 50% off for the lifetime of your membership using the code "HALFLIGHTSTUDIO" .
Disclosure: Some of the links in this post are affiliate links and if you go through them to make a purchase I will earn a commission. Keep in mind that I only share about companies that I truly believe in and use in my own business ♡
